AUSTIN — Dog’s Day Out, a new series about finding rescue dogs their forever homes, announced its first major sponsorships March 9 with iHeartDogs, a media and product company whose motto is “every dog matters,” and Michelson Found Animals, a non-profit animal welfare organization.

The partnerships were later officially announced at Austin’s South by SouthWest (SXSW) Film Festival, a news release said.

“Our company is always looking for new ways to raise awareness about pet homelessness and Dog’s Day Out does exactly that,” iHeartDogs COO Marshall Morris said in the release. “It’s the perfect way to showcase how special rescue dogs can be, regardless of their history and it’s exactly the sort of stories our millions of Facebook Followers are engaging with.”

Dog’s Day Out was created by emmy-nominated TV host, YouTube creator, pet rescue advocate and entrepreneur Rocky Kanaka. This is not Kanaka’s first rodeo either, his last show, Save Our Shelter, aired worldwide for multiple seasons on The CW bringing together celebrities, influencers and sponsors.

Dog’s Day Out will follow Kanaka as he finds down-on-their-luck rescue dogs their forever home. Through that process, Kanaka will treat his new furry friend to their “best day ever.”

Each year, about 7 million pets enter shelters across North America and 3 million healthy, adoptable pets are euthanized, the release said. Dog’s Day Out aims to reach millions of people every episode to educate the public on adoption and help bring down those statistics.

“When sponsors iHeartDogs and Michelson Found Animals joined forces with me I knew their rescue pet loving community would magnify Dog’s Day Out,” Kanaka said. “Together we will be able to educate on the importance of things like adopting, fostering and microchipping through heartfelt storytelling.”

“We have one simple goal,” Kanaka continued. “That’s to bring as much attention to these shelter dogs as we can in hopes of finding their forever homes.”

To learn more about the Dog’s Day Out sponsors, visit iHeartDogs.com and foundanimals.org.

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